Start Your Own Cult - User Guideby Ewa Lefmann
Ever wanted to start your own 'cult' but weren't quite sure how? Well now you can! With this handy user guide, you can take the steps you need to ensure the creation of a safe and happy community, all at your mercy. Comes with bonus motivational poster.
[Originally part of a conceptual design piece distilling core elements of cults into a corporate branding package. The project aims to draw parallels between 'low' design often found on religious marketing materials and cult post-internet design trends such as 'pretty ugly'.]
2 colour, double-sided riso print, 8 page leaflet that folds into a poster. Printed at Hato Press on GFSmith Marlmarque paper.