Interview with Beverly Coraldean

Beverly aka Genealityart ( her vendor name ), is a recent addition to Department Store. We were blown away by her beautifully detailed illustrations, and fell in love with the sweeping lines and curves of her typographic letters. This talented designer has been uploading more new exciting work which you can check out here. Below we had a brief conversation to find out a little more about the designers stunning work and creative process. 

P: Hey Beverly, so let's start with the basics who are you and what do you do? 

B: My name is Beverley Gene Coraldean and sometimes I go by the business name Genealityart. I draw maps, illustrate cities and screenprint complicated stuff with lots of lines.

P: Nice, so tell us what’s your work about? 

B: Most of my work is about what it feels like to be in a particular city as a visitor or a resident and how we see an overview of a city in our minds. It's also about how the choices available to us these days can overwhelm us and about making sense of everything even though we may not be able to simplify it. 

P: What do you love most about your work? 

B: I like striking a chord with people, it's cool when that happens. I also like the freedom: messy screenprinting in my studio, working really late and sometimes deciding to finish early to go to the pub. 

P: We all know that feeling! Haha, so does your work represent anything in general or about yourself perhaps? 

B: I guess my work represents somewhere between being completely jumbled and manically determined. It's probably a state that most of us find ourselves in these days. Screen printing is actually the relaxing part of the process. There is something about trusting in the process and allowing happy accidents to happen. 

P: What do you think about the current creative industry? 

B: I only know what it's like to be a freelance creative and it's harder and takes longer than people think. Saying that, I don't think artists have to be poor. It just takes a long time for a lot of us to learn how to make money and see goals clearly. There are a lot of people trying to 'break in' but there is space for anyone that is willing to keep at it.

I'm also increasingly finding that clients require educating in the value of creative work which makes it a struggle. I guess creative roles are evolving faster than ever before and we need to continue to promote our worth before other people do it for us!


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